It’s hard to imagine two companies working together without a hitch for over 90 years - 91 to be exact - so when Chevrolet decided to cut ties with ad agency Campbell-Ewald after 91 years, we shouldn’t have been surprised that they did what they did. That being said, their relationship has endured two world wars, two global recessions, and countless other historical moments in history that make this revelation a little alarming.
Now that we’ve gotten over our initial shock - really, it only took one paragraph - the decision to part ways between the two companies is monumental in its own right, especially since Campbell-Ewald was responsible for some of Chevy’s most iconic advertising campaigns including "The Heartbeat of America", "Like a Rock", and "An American Revolution".
According to the Detroit News, Chevy has replaced Campbell-Ewald with Publicis Worldwide, an agency that isn’t a slouch by any stretch of the imagination, currently representing a bevy of heavyweight clients including Coca-Cola, Hewlett-Packard, and Whirlpool.
It certainly goes without saying that a partnership that lasted nine years short of a century must have had quite a falling out, but we’re not here to speculate on the matter. The important thing is these two companies - Chevy and Campbell-Ewald - gave us some of most influential auto campaigns we’ve ever come across. That alone speaks volumes on the lasting partnership they’ve had.
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